Theory of
Change.

Our big audacious goal to provide unhoused people with the resources needed to live with dignity.

Strategies

Awareness

Raise awareness about the day-to-day challenges experienced by the unhoused population.

Action

Combat apathy by offering Canadians opportunities to make a tangible difference.

Advocacy

Mobilize collective action around issues affecting housing precarity and poverty.

Ally

Partner with established organizations to supplement their impact through the consistent delivery of gift cards.

Activities

Distributing
Gift Cards

By distributing gift cards to local stores, restaurants and transit, we help meet the daily needs of unhoused people.

Partnership

By bringing our resources to already established service providers, we enable organizations to deepen their impact.

Storytelling

By sharing case studies and stories of change, we inspire action and combat apathy.

Mobilize
Allies

Through outreach and community events, we build a network of supporters ready to advocate for social policies to create a more just and equitable society.

Outcomes

Knowledge

Increased understanding and appreciation of the challenges experienced by unhoused people and the small steps everyone can take to help.

Collective
Action

Greater commitment to pro-social endeavors to support people experiencing homelessness.

Frontline
Organizations

Consistent supply of gift cards to service providers enables them to further meet the needs of unhoused people.

Improved
Well-being

Meeting the immediate needs of food, transit, and personal care items and the exercise of agency in purchasing them.

We need
YOU!

Poverty, hunger, and homelessness cost billions annually. Providing basic needs to the homeless has proven to help them escape poverty, secure housing, ensure food security, and invest in skills and training.

Card for Change’s innovative approach directs every donated dollar straight to those in need via a gift card.

And here’s where you come in: Just a few dollars a month from Canadians can provide safety, security, and stability to those in need.

With sufficient funds and support we can reduce poverty and end homelessness.

Let’s make change together.

If you have made it this far, chances are you want to directly impact the lives of people facing homelessness.

Giving those experiencing homelessness the means to meet their most basic needs has to make a lasting impact. It helps them move out of poverty, secure stable housing, become food secure, and invest in the skills and training they need.

Make a donation today

Theory of Change.