Theory of Change

OUR BIG AUDACIOUS GOAL IS TO PROVIDE UNHOUSED PEOPLE WITH THE RESOURCES NEEDED TO LIVE WITH DIGNITY

STRATEGIES

AWARENESS
Raise awareness about the day-to-day challenges experienced by the unhoused population.

ACTION
Combat apathy by offering Canadians opportunities to make a tangible difference.

ADVOCACY
Mobilize collective action around issues affecting housing precarity and poverty.

ALLY
Partner with established organizations to supplement their impact through the consistent delivery of gift cards.

ACTIVITIES

DISTRIBUTING GIFT CARDS
By distributing gift cards to local stores, restaurants and transit, we help meet the daily needs of unhoused people.

PARTNERSHIP
By bringing our resources to already established service providers, we enable organizations to deepen their impact.

STORYTELLING
By sharing case studies and stories of change, we inspire action and combat apathy.

MOBILIZE ALLIES
Through outreach and community events, we build a network of supporters ready to advocate for social policies to create a more just and equitable society.

OUTCOMES

KNOWLEDGE
Increased understanding and appreciation of the challenges experienced by unhoused people and the small steps everyone can take to help.

COLLECTIVE ACTION
Greater commitment to pro-social endeavors to support people experiencing homelessness.

WELL-RESOURCED FRONTLINE ORGANIZATIONS
Consistent supply of gift cards to service providers enables them to further meet the needs of unhoused people.

IMPROVED WELL-BEING
Meeting the immediate needs of food, transit, and personal care items and the exercise of agency in purchasing them.

OUR VALUES

We are committed to community | We build bridges to maximize collective power |
We act with swift and focused purpose | We promote solutions